Target is recalling about 90,000 heyday 3 Foot Lightning USB charging cables because the metal cord casing can become electrically charged if it touches the wall charger prongs. The firm has received 14 reports of these cables smoking, sparking, or catching fire, including two reports of finger burns to consumers. These iridescent cables (purple, green, and blue) were sold at Target stores and online from June 2018 through January 2019 for about $15. Consumers should immediately stop using these cables and return them to any Target store for a full refund.
The metal exterior of the cable can conduct electricity if it makes contact with the prongs of a wall charger while plugged in, creating a high risk of electrical shock or starting a fire.
Consumers should immediately stop using the product and return the recalled cable to any Target store for a full refund.

heyday cable—front view in package

heyday cable—left side close up view of package with model number and UPC

heyday cable—cable out of package

heyday cable—close up view of brand name “heyday” printed on cable
If you or a family member were harmed by this recalled product, you may have legal rights. Consider consulting a consumer protection attorney to understand your options for compensation.
This is general information, not legal advice. Go Backs is not a law firm and does not provide legal services.
AI-Enhanced Content: The summary, action steps, and risk assessment on this page were generated by AI from official government recall data to improve readability. This is not legal or medical advice. Always refer to the official agency sources below for authoritative information.
Sources: CPSC Notice · Raw API Response