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Recall data is sourced from official U.S. government agencies (CPSC, FDA, NHTSA, USDA) and processed using AI to improve readability. This site is not affiliated with or endorsed by any government agency. Always refer to the original agency notice for authoritative information.

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Medium RiskCPSC
Electronics & Technology/Smart Home

Pura 4 Smart Home Fragrance Diffusers Recalled for Magnet Ingestion Hazard

Agency Publication Date: July 24, 2025
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Summary

Pura Scents has recalled about 851,400 Pura 4 Smart Home Fragrance Diffuser detachable covers. The magnets on the inside of the cover can detach and pose a serious ingestion hazard to children. Consumers should immediately stop using the current cover and contact Pura Scents for a free replacement. These diffusers were sold nationwide at Target, Scheels, and online at Pura.com, Amazon.com, Target.com, and Scheels.com from August 2023 through May 2025 for about $50.

Risk

If the small, high-powered magnets detach and are swallowed by a child, they can attract each other through intestinal walls. This can cause severe internal damage, including perforations, intestinal blockage, infection, blood poisoning, and death. Pura Scents has received three reports of magnets detaching, though no injuries have been reported.

What You Should Do

  1. This recall affects the detachable covers of Pura 4 Smart Home Fragrance Diffusers with serial numbers ranging from JX230000001 to JX230801425 and JX240000001 to JX240049959.
  2. Identify your product by checking the serial number printed on the rear label, which is located just above the metal electrical prongs.
  3. Immediately stop using the detachable cover and dispose of it in the trash.
  4. Keep the diffuser base unit out of the reach of children and pets while waiting for a replacement.
  5. Contact Pura Scents toll-free at 855-394-5292 from 9 a.m. to 5 p.m. MT Monday through Friday, email replacement@pura.com, or visit www.pura.com/pages/productrecall to receive a free replacement front cover.
  6. Call the CPSC Hotline at 800-638-2772 for additional questions regarding this safety recall.

Your Remedy Options

๐Ÿ”งFree Repair

Consumers should immediately dispose of the existing detachable cover while waiting for the replacement cover, keep the diffusers out of the reach of children and pets, and contact Pura Scents to receive a free replacement front cover. Pura Scents is contacting all known purchasers directly.

Contact: Pura Scents toll-free at 855-394-5292 from 9 a.m. to 5 p.m. MT Monday through Friday, email at replacement@pura.com, or online at http://www.pura.com/pages/productrecall or www.pura.com and click on "Recall" at the bottom of the page for more information.

Affected Products

Product: Pura 4 Smart Home Fragrance Diffuser (detachable cover)
Variants: White, Detachable cover with 5 magnets
Model:
810-00016
Serial Numbers:
JX230000001 to JX230801425
JX240000001 to JX240049959
Date Ranges: August 2023 through May 2025

The diffuser measures approximately 4 inches wide and 4 inches long. Affected units contain five magnets (three small and two large) on the inside of the cover.

Product Images

Recalled Pura 4 Smart Home Fragrance Diffuser with detachable cover

Recalled Pura 4 Smart Home Fragrance Diffuser with detachable cover

Recalled Pura 4 Smart Home Fragrance Diffuser Cover

Recalled Pura 4 Smart Home Fragrance Diffuser Cover

Recalled Pura 4 Smart Home Fragrance Diffuser with detachable cover serial location

Recalled Pura 4 Smart Home Fragrance Diffuser with detachable cover serial location

Additional Information

Agency: Consumer Product Safety Commission (CPSC)
Recall ID: 25408
Status: Active
Sold By: Pura.com; Amazon.com; Target.com; Scheels.com; Target; Scheels
Manufactured In: China
Units Affected: About 851,400 (In addition, 1,100 were sold in Canada)
Distributed To: Nationwide
Importer: Pura Scents Inc., of Pleasant Grove, Utah
Contact: Pura Scents toll-free at 855-394-5292 from 9 a.m. to 5 p.m. MT Monday through Friday, email at replacement@pura.com, or online at http://www.pura.com/pages/productrecall or www.pura.com and click on "Recall" at the bottom of the page for more information.
Agency Last Updated: July 24, 2025

Were You Affected by This Recall?

If you or a family member were harmed by this recalled product, you may have legal rights. Consider consulting a consumer protection attorney to understand your options for compensation.

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This is general information, not legal advice. Go Backs is not a law firm and does not provide legal services.

AI-Enhanced Content: The summary, action steps, and risk assessment on this page were generated by AI from official government recall data to improve readability. This is not legal or medical advice. Always refer to the official agency sources below for authoritative information.

Sources: CPSC Notice ยท Raw API Response