Make Believe Ideas has recalled approximately 260,000 Rainbow Road Series Board Books because the plastic binding rings can detach, posing a choking hazard to young children. The recall involves seven individual book titles and a book box set sold at Target, Barnes & Noble, Sam's Club, Amazon.com, and school book fairs from March 2022 through August 2023. Make Believe Ideas has received three reports of the rings detaching, though no injuries have been reported. Consumers should stop using the books immediately and register online for a refund in the form of a gift card.
The plastic binding rings used to hold the board books together can break or detach from the product. This creates small parts that a child could put in their mouth and choke on.
Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gift card by registering online at www.recallrtr.com/rr. Following registration, consumers will be provided instructions on how to dispose of their book(s) and asked to confirm that they have disposed of the books.
ISBN is printed on the book's right hand corner on the back above the bar code.
ISBN is printed on the book's right hand corner on the back above the bar code.
ISBN is printed on the book's right hand corner on the back above the bar code.
ISBN is printed on the book's right hand corner on the back above the bar code.
ISBN is printed on the book's right hand corner on the back above the bar code.
ISBN is printed on the book's right hand corner on the back above the bar code.
ISBN is printed on the book's right hand corner on the back above the bar code.
ISBN is printed on the book's right hand corner on the back above the bar code.
Recalled Animal Counting Book
Recalled Dinosaur's First Words Book
Recalled Old MacDonald Had a Farm Book
Recalled There Was an Old Lady Who Swallowed a Fly Book
Recalled Things that Go! Book
Recalled Unicorn's Colors Books
Recalled Where's My Bottom? Book
Recalled Rainbow Road Book Box
If you or a family member were harmed by this recalled product, you may have legal rights. Consider consulting a consumer protection attorney to understand your options for compensation.
This is general information, not legal advice. Go Backs is not a law firm and does not provide legal services.
AI-Enhanced Content: The summary, action steps, and risk assessment on this page were generated by AI from official government recall data to improve readability. This is not legal or medical advice. Always refer to the official agency sources below for authoritative information.
Sources: CPSC Notice · Raw API Response