hello Wild Strawberry Fluoride Toothpaste Recalled for Label Mix-Up

Agency Publication Date: August 14, 2023

Summary

Colgate Palmolive Company is recalling 182,046 tubes of hello wild strawberry fluoride toothpaste (sodium fluoride). This recall was initiated because some tubes were filled with strawberry fluoride toothpaste but were incorrectly labeled as "hello fresh watermelon fluoride free" toothpaste. This mix-up means consumers may unknowingly use a product containing fluoride when they intended to use a fluoride-free version. No incidents or injuries have been reported to date.

Risk

Using a product containing fluoride when it is expected to be fluoride-free can lead to unintended fluoride exposure. This is particularly concerning for young children, who may ingest more fluoride than recommended if supervised brushing isn't adjusted for fluoride content.

What You Should Do

This recall affects hello wild strawberry fluoride toothpaste (4.2 oz tubes) that may be incorrectly labeled as "hello fresh watermelon fluoride free toothpaste." The product was sold individually and in various multi-packs including strawberry 3-packs and variety packs.
Identify if you have this product by checking the lot number printed on the tube or carton and the UPC barcode on the packaging. Affected UPCs include 819156020264, 819156023494, 819156023326, or 819156020684. See the Affected Products section below for the full list of affected codes.
If you have health concerns, contact your healthcare provider or pharmacist. Return any unused product to the place of purchase for a refund, throw it away, or contact Colgate Palmolive Company for further instructions.
Call the FDA Consumer Complaint hotline at 1-888-723-3332 (1-888-SAFEFDA) for additional questions.

Your Remedy Options

You have 2 options:

Option 1: Full Refund

How to: Contact your healthcare provider or pharmacist for guidance, or return any unused product to the place of purchase for a refund

Option 2: Dispose of Product

How to: Throw the product away. For prescription medications, a DEA take-back location or pharmacy mail-back program is preferred when available.

Affected Products

Product: hello wild strawberry fluoride toothpaste (4.2 oz / 119 g)

Variants: Strawberry flavor, Mislabeled as watermelon fluoride free

Model:

D-1084-2023

UPC Codes:

819156020264

819156023494

819156023326

819156020684

Lot Numbers:

004287

2267USA94A (Exp 08/2024)

2271USA94A (Exp 08/2024)

3053USA94A (Exp 01/2025)

3156USA94A (Exp 05/2025)

3157USA94A (Exp 05/2025)

GTIN:

20819156020268

10819156023491

10819156023323

Recall covers product sold individually, in 3-pack overwraps, variety 3-packs, and 24-count floorstands.

Additional Information

Agency: Food and Drug Administration (FDA)

Event ID: 92835

Status: Resolved

Manufacturer: Colgate Palmolive Company

Sold By: Retail stores nationwide

Manufactured In: United States

Units Affected: 182,046 tubes

Distributed To: Nationwide

Were You Affected by This Recall?

If you or a family member were harmed by this recalled product, you may have legal rights. Consider consulting a consumer protection attorney to understand your options for compensation.

Find an Attorney

This is general information, not legal advice. Go Backs is not a law firm and does not provide legal services.

AI-Enhanced Content: The summary, action steps, and risk assessment on this page were generated by AI from official government recall data to improve readability. This is not legal or medical advice. Always refer to the official agency sources below for authoritative information.

Sources: FDA iRES · Raw API Response

openFDA Disclaimer: This recall information is sourced from the openFDA API. Do not rely on openFDA to make decisions regarding medical care. While we make every effort to ensure that data is accurate, you should assume all results are unvalidated. Refer to the openFDA terms of service for more information.

Summary

What You Should Do

This recall affects hello wild strawberry fluoride toothpaste (4.2 oz tubes) that may be incorrectly labeled as "hello fresh watermelon fluoride free toothpaste." The product was sold individually and in various multi-packs including strawberry 3-packs and variety packs.

Identify if you have this product by checking the lot number printed on the tube or carton and the UPC barcode on the packaging. Affected UPCs include 819156020264, 819156023494, 819156023326, or 819156020684. See the Affected Products section below for the full list of affected codes.

If you have health concerns, contact your healthcare provider or pharmacist. Return any unused product to the place of purchase for a refund, throw it away, or contact Colgate Palmolive Company for further instructions.

Call the FDA Consumer Complaint hotline at 1-888-723-3332 (1-888-SAFEFDA) for additional questions.

Your Remedy Options

You have 2 options:

Option 1: Full Refund

How to: Contact your healthcare provider or pharmacist for guidance, or return any unused product to the place of purchase for a refund

Option 2: Dispose of Product

How to: Throw the product away. For prescription medications, a DEA take-back location or pharmacy mail-back program is preferred when available.

Affected Products

Product: hello wild strawberry fluoride toothpaste (4.2 oz / 119 g)

Variants: Strawberry flavor, Mislabeled as watermelon fluoride free

Model:

D-1084-2023

UPC Codes:

819156020264

819156023494

819156023326

819156020684

Lot Numbers:

004287

2267USA94A (Exp 08/2024)

2271USA94A (Exp 08/2024)

3053USA94A (Exp 01/2025)

3156USA94A (Exp 05/2025)

3157USA94A (Exp 05/2025)

GTIN:

20819156020268

10819156023491

10819156023323

Recall covers product sold individually, in 3-pack overwraps, variety 3-packs, and 24-count floorstands.