Alex Toys has recalled about 91,000 ALEX Jr. Baby Builder, First Pops, and First Snaps infant building sets. Small plastic ends on the toy pieces can detach, posing a choking hazard to young children. There have been 22 reports of parts detaching from these brightly colored plastic building sets, though no injuries have been reported. The recalled toys were sold at Barnes & Noble, Land of Nod, and Zulily between March 2009 and June 2016 for between $18 and $28. Consumers should immediately stop using these toys and contact the manufacturer for a full refund.
Small pieces at the ends of the plastic building shapes can break off from the main toy. If a young child swallows or inhales these detached small parts, they can choke and experience difficulty breathing.
Consumers should immediately take the recalled building sets away from children and contact ALEX for a prepaid shipping envelope to return the product(s). ALEX will send consumers a full refund upon receipt of returned sets.
Baby Builder.
First Pops
First Snaps
First Snaps batch code location
If you or a family member were harmed by this recalled product, you may have legal rights. Consider consulting a consumer protection attorney to understand your options for compensation.
This is general information, not legal advice. Go Backs is not a law firm and does not provide legal services.
AI-Enhanced Content: The summary, action steps, and risk assessment on this page were generated by AI from official government recall data to improve readability. This is not legal or medical advice. Always refer to the official agency sources below for authoritative information.
Sources: CPSC Notice · Raw API Response